Job Description

Job Description

Job Description

Job Title: Marketing Manager

Location: Hybrid – Scottsdale, Arizona
Job Type: Full-Time
Reports To: VP of Business Development

Position Overview

We are seeking a dynamic and results-driven Marketing Manager to lead and execute a wide range of marketing initiatives that drive brand awareness, and client engagement. This role is ideal for a versatile marketer with strong skills in creative development, copywriting, content creation, account management, and Pay-Per-Click (PPC) and SEO campaign management, who also thrives in front-facing roles such as conference representation.

Key Responsibilities

Strategic Marketing Initiatives

• Contribute to the development and execution of the overall marketing strategy
• Monitor industry trends and competitor activity to identify new opportunities
• Manage marketing calendars and campaign timelines to ensure timely execution
• Assist with reports and performance metrics tracking

Copywriting & Content Creation

• Write compelling and conversion-focused ad copy, emails, landing pages, blog posts, and sales collateral
• Ensure consistent brand voice and messaging across all marketing channels
• Collaborate with design team to develop multimedia content
• Assist with PowerPoint presentation creation

Account Management

• Serve as a marketing liaison to strategic partners and internal stakeholders
• Coordinate marketing deliverables, updates, and reporting for key accounts
• Build and maintain strong relationships to understand client needs and deliver value

Conference & Event Representation

• Represent the company at industry conferences, trade shows, and partner events
• Coordinate booth logistics, speaking engagements, and on-site engagement
• Prepare promotion and educational materials for distribution
• Support pre- and post-event follow-up and nurture campaigns
• Engage and speak with conference attendees

PPC Campaign Management

• Plan, launch, and optimize paid search and social campaigns (Google Ads, LinkedIn, etc.)
• Analyze performance data and adjust strategies to improve ROI
• Conduct A/B testing and keyword research to maximize ad effectiveness

SEO

• Search engine optimization best practices for on-page and off-page elements.
• Assist with technical troubleshooting of error messages related to SEO implementation.
• Ability to help perform SEO audits, prioritize discovery items and solve items identified in the audit.
• Apply best practices for leveraging AI for SEO purposes and workflow efficiencies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 3–5 years of experience in a marketing role with hands-on PPC experience
• Strong writing and storytelling skills
• Proficient with Microsoft Office software: Excel, PowerPoint, Word
• Experience in client-facing roles or sales support functions
• Comfortable traveling for conferences and events (10–20% travel required)
• Excellent project management and communication skills
• Knowledge of digital marketing tools (e.g., Google Ads, Analytics)
• Familiarity with Salesforce is a plus!

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